Bulk SMS messaging is a legacy description for application-to-person SMS messaging services
Bulk SMS messaging is a legacy description for application-to-person SMS messaging services. It refers specifically to the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.
Businesses and organizations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, software programme, a web interface, or integrate an SMS API with their website or system.
Our bulk SMS messaging solution interfaces with the SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world. An SMS gateway acts as a relay between Orange and a wireless applications service provider. The SMS gateways allow for SMS traffic to be distributed via a direct connection to our SMSC (Short Message Service Centre) and then onto a recipient’s mobile phone number.